課程資訊
課程名稱
 廣告專題研討
Seminar in Advertising 
開課學期
 111-1 
授課對象
 管理學院  商學研究所  
授課教師
 練乃華 
課號
 MBA7011 
課程識別碼
 741 M3020 
班次
  
學分
 3.0 
全/半年
 半年 
必/選修
 選修 
上課時間
 星期二7,8,9(14:20~17:20) 
上課地點
 管一401 
備註
 限碩士班以上
總人數上限：20人 
  
課程簡介影片
 
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課程概述

This course is restricted to doctoral and MBA students. This seminar is designed to provide graduate students on key aspects of advertising and persuasion, especially for those students who are interested in pursuing a thesis topic in the advertising and/or consumer psychology area. 

課程目標
 The purposes of this seminar are twofold: 1) to aid in the understanding of the scope, perspectives, and methods of research in advertising and persuasion; and 2) to assist in the identification of research streams viable for future research. 
課程要求
 The format for this class is similar to that of any doctoral level seminar. Readings from academic literature are assigned which will form the background for discussions in class. Each week one student will lead the discussion. The responsibilities of the leader include:1) make a presentation of the assigned articles; 2) bring one more paper which cites the assigned article as reference, and make a brief summary of this paper as well; 3) Initiate discussions, and answer questions that other students and the instructor will pose.
The students who are not leading discussions are required to 1) prepare at least ONE study question or research idea for the assigned article of the week; 2) turn in a structured abstract for the assigned article (see below).
The study question(s)/research idea, along with the structured abstract, should be submitted to the instructor at the beginning of each class. 
預期每週課後學習時數
  
Office Hours
 另約時間 
指定閱讀
  
參考書目
 待補 
評量方式
(僅供參考)
    
課程進度
週次
日期
單元主題
無資料